We're trapped & there's a Ghost! Can you see it?

'Powerful people unite! Caring for the downtrodden, caring for the unseen - these things aren't necessary. They're certainly not reasonable. Fairness, equality, morality; these things don't really exist, so why should we care? Forget the poor, forget the downtrodden, they're not worth a dime.'

Ghost of Reason

This is a line of reasoning that shouldn't at all be possible. Seem callous? It most certainly is. Seem immoral? It most certainly is. But is it considered logical and intellectually reasonable? Sadly, yes. There is no easy way, without appealing to something outside of what could be considered reasonable for all people, to say that it's not justified.

This is clearly a failing, not just of morality, but of our intellectual class. Our intellectual class which allows for these ideas to be reasonable because it can't see that it's trapped. Trapped in a metaphysics which says that what's reasonable can be so, even when it isn't good or doesn't care for what's right.

In Zen and the Art of Motorcycle Maintenance(1973), Robert Pirsig wrote about the existence of a Ghost of Reason. It's this ghost which is being ignored by our intellectual community and so it's haunting everyone. Everyone from Donald Trump voters to consumers who are on the end of uncaring, technology based, 'reasonable' decisions.

But the way to kill a ghost is to learn how it was created so that it can be put to rest once and for all.

So a reminder for all those who care - The Ghost of Reason is a legacy left to us by the Ancient Greeks. One in which reason and Quality became separated, placed in conflict with one another, and where truth and reason were left supreme. And this is why today we accept what's reasonable to be so even when it lacks care and isn't any good. This feeling - that something just isn't quite right even though we're doing what's 'reasonable' - that's the Ghost and it needs to be put to rest once and for all.

Until then, the demise of intellectual quality will continue and those out to exploit its weakness will wrongly gain. Intellectual values exist and are the best values there are. The lack of care from our intellectual class is the result of an unnecessary historical artifact that's undermining these values. So let's put an end to this and see the Ghost of Reason for what it is. When we do that we can escape from this value-free Subject-Object Metaphysics in which we are trapped and move toward a better, value based metaphysics which has caring and Quality at its core.

The Logical Correctness of Fair Trade

When money is the driver of a corporation's behaviour - creating goods in the most economical way possible makes sense.

Not all goods are created equal however and while the cheapest manufacture process for a corporation may be valuable - there are workers rights to consider as well. It's no coincidence that the cheapest places to manufacture are those which have the loosest labour laws. Looking after workers costs money.

And therein lies the problem of modern day neoliberal policies. Simply put, neoliberalism supports the use of foreign countries to manufacture goods whose low prices exist, in part, because of substandard conditions.

And conversely, this is the problem that Fair Trade companies solve. They respect all levels of the individual and don't treat them as just expendable pieces of biological meat. Fair trade rules dictate policies such as reasonable working hours, a livable wage, health insurance, along with sick and personal leave. All designed to improve biological quality, provide equal social dignity, and give time away from work for the individual to grow.

That's what makes fair trade goods better than their non fair trade counterparts. They're supported by many of the codes of the MOQ. From 'the law of the jungle' in that they improve the health of their workers, 'The Law' in that they respect the workers right to not be abused, and finally the Code Of Art by providing downtime and space for growth.

That's why being on the right side of these codes is what makes, when possible, buying fair or locally made goods moral and supported by the MOQ.