Daily exercise is moral. There I said it. This is an unusual sentence but one that is logically correct and actually also more truthful and honest than any other statement about exercise.

It's a sentence that I can only say because I'm using a metaphysics that is built for this 21st Century. A metaphysics that allows us to move beyond all traditional interpretations of morality and place even everyday activities into a moral context. A moral context that isn't just logically true for me in my place and time - like our current morality would say, but it's true and moral for all people, everywhere.

I can say this because I can philosophically and logically justify the sentence using the Metaphysics of Quality (MOQ). Because unlike Zazen as described in an earlier post, exercise, as static quality; does have clear qualitative justifications for why its a good thing. In fact, whilst it is fundamentally a biological activity - it’s actually something that’s good on every level and this is really why it’s so moral to do every day.

For example, intellectually science is increasingly demonstrating the benefits of regular exercise. It has been shown to benefit the health of both body and mind in many ways. But the biological effects of feeling good as well as the social benefits of looking good are both empirically verifiable and legitimate as well.

And as an aside - this is also another reason why the celebrities I wrote about in my previous post are so good. They show that you can do professional level exercise and yet maintain a moral vegan diet at the same time - both things supported by the MOQ.

Personally I’ve recently been spending up to two hours a day at the gym doing various cardio and strength based exercises. But for someone who has limited free time for exercise, studies are increasingly showing that High Intensity Interval Training (HIIT) is an effective way of getting fit and healthy in an extremely time limited way.

Along these lines please enjoy a video above showing a daily HIIT routine that basically anyone can do so long as they are honestly pushing themselves through.


The Metaphysics Of Quality (MOQ) points out that as social values exist; celebrity culture is unavoidable. Because of this we should thus encourage those celebrites that are moving society in a better direction. Two of those celebrites are Rich Roll and Nimai Delgado.

Two vegan athletes, breaking stereotypes of vegan protein deficiencies and showing that you can still live a healthy life and actually thrive on a purely plant based diet.

I’ve written before about the morality of a vegan diet and that’s why these two athletes are celebrites supported by the MOQ.

Enjoy a preview of their chat above or you can listen to and watch the whole podcast here.

She's a judge!


From a biological perspective men and women have very different needs and I'm not so sure our shared cultures have fully come to terms with this fact.

Generally speaking, evolutionarily, a man's needs are very simple, whilst a woman’s a bit more complex. Rather than simply a partner with obvious aesthetically genetic beauty; as a judge - women choose what behaviours and traits a man needs to display for those traits to continue and ensure the survival of our species.

Below Robert Pirsig talks about the need for a man to ensure he can satisfy her in any way she deems necessary. But what are those requirements she creates? Are there some traits in men that the majority of women - consciously or otherwise - look for? Perhaps there are biological traits that all women look for because it gives them hints that he will be able to provide for them, provide safety, and ensure the survival of their offspring?

And if that's the case, then is the commonality and biological nature of those traits fully appreciated and understood by our culture? Or is it that because our culture doesn't use the Metaphysics of Quality, they're not appreciated and fully understood?

This is the question that I want to answer in a future post. It's a moral question because it gets to the heart of the types of questions the Metaphysics Quality shows its strength in answering. It will allow us to easily distinguish between biological value and social value and then to use intellect to find the best solution. A solution which would appreciate that biological quality exists and yet lights the way to the the moral and intelligent way of dealing with it. But for now - enjoy the below beautiful quote from Pirsig in Lila..

"From the cells' point of view sex is pure Dynamic Quality, the highest Good of all.. This same attraction which is now so morally condemned is what created the condemners.

Talk about ingratitude. These bodies would still be a bunch of dumb bacteria if it hadn't been for sexual quality. When mutation was the only means of genetic change, life sat around for three billion years, doing almost no changing at all. It was sexual selection that shot it forward into the animals and plants we have today. A bacterium gets no choice in what its progeny are going to be, but a queen bee gets to select from thousands of drones. That selection is Dynamic. In all sexual selection, Lila chooses, Dynamically, the individual she wants to project into the future. If he excites her sense of Quality she joins him to perpetuate him into another generation, and he lives on. But if he's unable to convince her of his Quality - if he's sick or deformed or unable to satisfy her in some way - she refuses to join him and his deformity is not carried on.

Now Phaedrus was really awake. Now he felt he was at some sort of source. Was this thing that he had seen tonight the same thing that he had glimpsed in the streetcar, the thing that had been bothering him all these years? He thought about it for a long time and slowly decided that it probably was..

Lila is a judge. That's who lay here beside him tonight: a judge of hundreds of millions of years' standing, and in the eyes of this judge he was nobody very important. Almost anyone would do, and most would do better than he.

After a while he thought, maybe that's why the famous 'Gioconda Smile' in the Louvre, like Lila's smile in the streetcar, has troubled viewers for so many years. It's the secret smile of a judge who has been overthrown and suppressed for the good of social progress, but who, silently and privately, still judges.

'Sad Sack.' That was the term she used. It had no intellectual meaning, but it had plenty of meaning nevertheless. It meant that in the eyes of this biological judge all his intelligence was some kind of deformity. She rejected it. It wasn't what she wanted. Just as the patterns of intelligence have a sense of disgust about the body functions, the patterns of biology, so do Lila's patterns of biology have a disgust about the patterns of intelligence. They don't like it. It turns them off."

A Cultural Values Series: #1 COMPETITION

This post is the first of a series of short intellectual analysis of different values. Competition is somewhat misunderstood and misused as a value within our culture. As with most values it's understood within our culture by the myths that support it. Below is a Metaphysics Of Quality (MOQ) based investigation into this value and a key myth that forms our modern day understanding of it...


Like to compete? I don't. Too numerous a time have I been hurt by someone competing without realising we were even doing so. Competition at the wrong time can bring down even the staunchest of competitors when, without realising, after trusting his teammate, he is suddenly blindsided by highly competitive and selfish behavior.

But beyond this kind of once off usurping of usually good competitors - constant competition within the workplace or within teams can be detrimental to team members mental health and physical wellbeing. Propagating continual stress and fear of losing out is not a good environment to be around and yet my experience is that it infects many a workplace and teams..

And so for this reason, I'd like to delve into this value some more and gain a better idea of the good and bad of competition and what, if any, insight the Metaphysics of Quality (MOQ) can bring..

As I see it there's two good things about competition.

  1. Competition supports the fact we are social creatures who value social status.
    We cannot ignore social values and the inherent social rankings that go with them. As human beings who are social creatures it is only natural that we enjoy a certain amount of competition and the potential increases in social standing that go with them. Therefore it's about finding the right kinds of competition that are 'healthy' and those that are not. Competition between teams for instance; with the right playful attitude can be very healthy and productive. That is whilst still allowing for intra-team or intra-company co-operation and all of the shared social and cultural benefits that go with it as well.
    But to be clear what it does not support is selfish individuals acting only for their own benefit at the expense of the larger group or team. Using the language of the MOQ - that is called putting ones own social standing or celebrity status above that of the team when it doesn't make intellectual sense to do so. In other words; that is called valuing social quality over intellectual quality and is immoral in the MOQ.

  2. Competition that comes about as a result of opening up a system is a secondary good to its openness.
    By avoiding groupthink or group polarisation, and opening up a system whereby different solutions can be created to a problem; the best solution will then be able to naturally arise. Once this has occured - each of the solutions could be said to be competing but that isn't necessarily a motivation for these 'competitors' and isn't necessary for different options to be proposed.

Capitalism actually works in this very way. It's not the fact that companies are competing with a love for the social value of competition that capitalism works (although this can help with the right kind of competition as described above in the first example). It's because capitalism is more open to Dynamic Quality and simply allows for multiple solutions to the same problem to arise. From those solutions it then has a built in monetary mechanism for rewarding the best solution.

Which brings us finally to the key modern day myth of 'selfish capitalism' that underpins many an immoral intra-company competitors thinking. It also happens to be a key myth which at least most layman have heard of and understand regarding captialism. And as I will explain it is an understanding that without moral context - allows the propagator to get away with immoral behavior.

'Selfish capitalism' - a myth named which, whilst not named this way by its proponents, is essentially what it is. This myth has a person, who is a ruthless competitor and who is only out for themselves, and who will do just about anything and break just about any moral code, all in the name of money.

This is the strength of capitalism a neoliberal might tell you. A kind of individual John Galt figure out against the world.

'A person who is only out for himself, competing, and succeeding, gaining celebrity and money. For how could they succeed any other way? Isn't that what capitalism is all about? Competition? Breaking and bending rules is all part of the game!'

A standard modern day capitalist.

But this myth with its roots in the value of competition - neglects the first good of the importance of healthy co-operation and the morality of respecting the health of the team and not valuing ones own social status over the team. And it completely ignores the second good whereby different solutions to a problem arise not directly because of competition but because capitalism is more open to Dynamic Quality than any of its alternatives!

But from this investigation we can see that the Metaphysics of Quality can morally support a new myth! One still of an individual within a capitalist system. But rather than selfishly competing - is healthily competitive yet isn't driven just by this competition; they know what's right and wrong; they appreciate that there's more to live for than money and social status; and also they can see the old myth for what it is and was - logically immoral.


Some great news for the week is that there looks to be a great Zen in the Art of Motorcycle Maintenance documentary in the works. See above a clip of an interview with David Buchanan who I've spoken with many times online over the years.

David has an unparalleled understanding of the Metaphysics of Quality - particularly around how it relates to the philosophical tradition of american pragmatism. I'm sure with his involvement (no matter how small) the quality of this documentary will be greatly increased!

I believe the creators are currently looking for funding which you can do whilst they travel the route of the book - here.

Best of luck to them and hopefully this will kick off some well needed - renewed interest in Pirsig's original book.